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This web page good-luck-charms.blogspot.com states the following, "Welcome to the Godd Luck Charm Online Resource." We saw that the webpage said " Wednesday, May 10, 2006." It also said " Good Luck Charm - Horseshoe. In some traditions, any good or bad luck achieved will only occur to the owner of the horseshoe, not the person who hangs it up. Therefore, if the horseshoe was stolen, borrowed or even just found then the owner, not the person who found or stole the horseshoe will get any good or bad luck. Other traditions require that the horseshoe be found to be effective." The header had good luck charms as the highest ranking optimized keyword. It is followed by good luck charm, horseshoe, and clover which isn't as ranked as highly as good luck charms. The next words good-luck-charms.blogspot.com used was rabbits feet. luck was included but will not be viewed by search engines.