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Wednesday, 28 November 2007. Dove vs Axe - Is Unilever a hypocrite? Terry OHanlon,Grey Melbourne. Would like to know your thoughts on this issue. While Unilevers brand Dove promotes womens self esteem and confidence, their Axe brand has been blasted for doing the opposite - objectifying and degrading women through its advertising. Is knowing your demographic a good enough excuse? Is there any excuse for objectifying and degrading women through advertising - or is everyone being a little sensitive?CONTENT
This web page fridayflashteampg.blogspot.com states the following, "Dove vs Axe - Is Unilever a hypocrite? Terry OHanlon,Grey Melbourne." We saw that the webpage said " Would like to know your thoughts on this issue." It also said " While Unilevers brand Dove promotes womens self esteem and confidence, their Axe brand has been blasted for doing the opposite - objectifying and degrading women through its advertising. Is knowing your demographic a good enough excuse? Is there any excuse for objectifying and degrading women through advertising - or is everyone being a little sensitive?."