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This web page fourthandgoalff.blogspot.com states the following, "The 2012 fantasy football season has arrived, and Im here to help you win your league and rub it in your competitors faces." We saw that the webpage said " Check in weekly for hot waiver wire pick-ups, sleepers of the week, sitstart recommendations, and match-up advice." It also said " I will also field email regarding questions and advice for your specific roster, and will be hosting live video advice chats prior to opening kickoff on Sundays once the season begins! Free TV Ustream. Monday, August 23, 2010." The header had blog as the highest ranking optimized keyword. It is followed by blogs, fantasy, and fourth and goal which isn't as ranked as highly as blog. The next words fourthandgoalff.blogspot.com used was fourth and goalff. fourth and goal fantasy football was included but will not be viewed by search engines.