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This web page footballendzoned.blogspot.com states the following, "Tuesday, September 8, 2009." We saw that the webpage said " NFL Picks and Odds Betting etc." It also said " These NFL Picks and NFL odds are based on the collective lines of all major betting sites. Many of us like to throw down a couple dollars on a game. And some out there put down big money on every game. Wether you are in it for a 10 spot or a few thousand, every tip helps. Saturday, September 5, 2009. Friday, September 4, 2009." The header had hd as the highest ranking optimized keyword. It is followed by football, nfl, and free which isn't as ranked as highly as hd.