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This web page focalpop.blogspot.com states the following, "Point of Sale Display Counter Display Point of Purchase." We saw that the webpage said " This is a blog for Focal POP." It also said " POP stands for point of purchase. Focal POP is a division of the Focal Design Group. It specialises in providing creative point of sale solutions. Wednesday, March 16, 2005. Creative Design for Effective Display. Focal POP is the specialist point of sale division of Focal Design Limited. Focal is Manchester based and has over 30 years experience of providing compre." The header had Point of sale as the highest ranking optimized keyword. It is followed by point of sale display, counter display, and Point of sale design which isn't as ranked as highly as Point of sale. The next words focalpop.blogspot.com used was shelf display. Retail display was included but will not be viewed by search engines.