Direct Mail Still Works! Despite the proliferation of communication facilitators- mobile phones, faxes, emails, PDAs- the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.

Many times, business organizations encounter the dilemma of ethical decision making. When things go wrong! This is the acid test. The way your outsourcing partner reacts during a crisis is the best indicator of whether it is ethical or unethical. When there is mutual trust and resp.

How to Appear on The Oprah Winfrey Show. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. How to Appear on The Oprah Winfrey Show. 13 Publicity Ideas for Retailers. How to Make A Gre.

In my many years of reviewing pilot and, later, flight attendant résumés I have seen submitted everything from multipage treatises to two paragraph summations. 3 Your home phone number.

Book of Lists Marketing for Pressure Washing Companies. The American Business Journals produces a Book of Lists each year in their many markets, it is wise for pressure washing companies to use this book of lists to find new clientele. The book of lists, lists the top companies in size in all industry sectors. Since pressure washing companies clean almost anything, it behooves them to use the book to selectively target the top companies to do business with.