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This web page financial-ratio.blogspot.com states the following, "This blog gives the information about how financial ratios are important while doing the financial analysis." We saw that the webpage said " Financial statements can be off-putting." It also said " Most people find them over-whelming and often startling, simple because they dont recognize them. As a consequence, they usually look at the net income and, if it has increased, look no further in the firm belief that all is well. To analyze the performance of the company and compare it with that of other similar companies;." The header had Balance sheet as the highest ranking optimized keyword. It is followed by Bank, finance, and finance ratio which isn't as ranked as highly as Balance sheet. The next words financial-ratio.blogspot.com used was Financial ratio. Financial Ratio Analysis was included but will not be viewed by search engines.