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This web page facebookipad2tester.blogspot.com states the following, "Above is one of our happy testers! Dont buy an iPad 2." We saw that the webpage said " Get your Free iPad 2." It also said " Test and keep the NEW iPad 2. You ever wonder why every celebrity has a iPad? Thats because they get them for free. It is all a part of the grand marketing scheme. We get them for free too, and we want you to test it out and give us your opinion. The best part is you get to KEEP it. UPDATE NOW WE NEED YOU TO TEST THE iPAD 2 SO WE CAN MAKE THE iPAD 3 BETTER! Also, like our partner site. And 1 us if you like." The header had apple as the highest ranking optimized keyword. It is followed by ipad and ipad 2 which isn't as ranked as highly as apple.