The ePharma process enables you to identify people seeking information relevant to your brand, speak to their specific needs, and cultivate long-term relationships. A single Website must address the individual needs of multiple audiences. By structuring Websites with unique pathways and separate gateways, ePharma can address these needs while delivering targeted messages and creating highly relevant interactions that drive visitor action. EPharma outbound communication and automated response programs eng.

Pharma marketers are ever so keen on social media. Patients are out there talking about their conditions, and their medications. Pharma would love to join, and no doubt influence, the conversation. But Pharma has a problem. The thing to point out is that the long fall from grace that Toyota has undergone is pretty much the same distance pharma.

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