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Sunday, February 23, 2014. HomeAway Uses Data-Driven Attribution to Increase ROI. Is the leading online marketplace for vacation rentals. This company represents almost 900,000 listings of rentals around the world through the websites HomeAway. and multiple sites in other countries. Note that subsequent steps do not appear on the page until each step has been answered, so it takes three clicks on this page to show the phone n.
Results and Drivers - A look at Web Metrics, Analytics, SEO. Sunday, February 23, 2014. For such a large organization with the increased complexity of two e-commerce sites, it only makes sense to have some sort of web analytics software to track the performance of both sites. REI has been on the forefront of web analytics. Getting Smarter with Its Web Analytics.
Monday, February 24, 2014. One of my favorite e-commerce retailers is Williams-Sonoma. This post explores analytics practices as they apply to the Williams-Sonoma brand. So how did Williams-Sonoma grow e-commerce sales while realizing in-store losses? Online and Offline Data Sources.
Monday, February 24, 2014. How Wayfair Makes the Most of SEO. Co-owners Steve Conine and Niraj Shah started the fast growing private company in 2002 by selling furniture and audio video products from their online store RacksAndStands. For many years, instead of selling items on one central website, Con.
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