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This web page easycupcakerecipes.blogspot.com states the following, "Easy fancy cupcake recipes for a busy baker on a budget." We saw that the webpage said " Tuesday, May 3, 2011." It also said " Patriotic Red Velvet Ice Cream Cupcakes. In accordance with the latest American top news story, I figured it was all too appropriate to post a Patriotic Cupcake Recipe idea. This one is fun, easy and quite delicious. Patriotic Red Velvet Ice Cream Cupcakes. 1 package Red Velvet Cake Mix I used Duncan Hines Moist Deluxe. Ingredients that are needed for mix." The header had cupcakes as the highest ranking optimized keyword. It is followed by cupcake recipes, easy recipes, and budget recipes which isn't as ranked as highly as cupcakes. The next words easycupcakerecipes.blogspot.com used was homemade cupcakes. baking was included but will not be viewed by search engines.