eagle paints
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Eagle Paints, manufacturers of quality industrial and decorative paint products. Factory located in Ikeja, Lagos.
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Case study how we survive manufacturing in the third world when attacked by low cost adultrators operating outside the law .12 years ago we woke up to find in the interim between the fall of the military and start of the new Nigeria someone was eating our lunch , our brand had become generic for Paint ,it was common to hear a painter say you required 2 eagle as opposed to 2 gallons and we had fallen prey to adultrators ,fakes etc this is a blog on how we took our lunch back.CONTENT
This web page eaglepaints.blogspot.com states the following, "What I learnt from Eagle paints." We saw that the webpage said " Lets face it, you cant run until you can walk, decide what blocks need to be put in place to enable you compete on the big stage and then." It also said " When in growth mode it is important to keep on your toes you never know what is going to happen in the market. While we were building the brand we had to duck and dive to handle the change in conditions. You need to know who your customers are. They may be in various groups ;. You need to get out."SEEK SIMILAR DOMAINS
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