My major design project is a tool that helps creative professionals place positive behaviour into mass media. After much primary and secondary research, I have designed a set of issue cards accompanied by a visual outline, packaged as a tool called. The target audience for this tool includes professionals that write for television, stage and screen; advertising copywriters; directors; producers; art and set directors; and advertising and marketing executives.

The project used design thinking and social research combined to help solve the challenges facing local and independent charity shops. The aim was to help improve an aspect of the chosen shop with the intention of increasing sales by increasing community involvement. The main output is a tool kit which allows the results of the study to be rolled .

The Local Faktor, a Peruvian Design Thinking Hub. Is a Peruvian design project born to empower the design profession in the country by redirecting it to new fields of action. Rises as a response to the lack of involvement of Peruvian designers in addressing complex problems affecting our community. This project wants to introduce new design concepts that will motivate designers to apply their knowledge and talents beyond traditional practices. Wants to be a hub of de.

Few designers have been able to detach from the dominant paradigm of generating wealth for markets, who have taken a critical stance on profit-led design practice. By positioning environmental and social issues at the top of their agenda, they have demonstrated that design can play a vital role in helping to bring about positive social changes and thus challenge the status quo. These are the designers who are considered design activists.