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This web page corporatevaluations.blogspot.com states the following, "If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." We saw that the webpage said " John Stuart, Chairman of Quaker." It also said " A brand can be valued anytime and for many reasons, that includes- Brandstrategy, Financial Reporting, Mergers and acquisitions, value reporting, licensing, legal transaction, accounting, strategic planning, management information, taxation planning and compliance, liquidation."