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COPYWRITING BRAINWAVES for advertising and business. Friday, October 07, 2011. The late great, Steve Jobs left many a thoughtful observation, but perhaps his most universal. Sunday, September 11, 2011.
Copywriting and Advertising Yew Heng Chiong. This blog entail the copywriting philosophy of Yew Heng Chiong. Copywriting is the heart of any successful avdertisement. Learning to write a compelling sales copy is an important skills for any offline and online business man. Sunday, January 13, 2008. Posted by Yew Heng Chiong.
Compelling Content by the Marketing Maven. Saturday, November 15, 2008. Web and Blog Writing - The Art and Science. I have been blogging for tourism operators of late, and helping them refresh the language on their websites and write informative online newsletters. I coach them on welcoming words, of course, but also and more importantly on descriptions and listings. I get some of my best inspirations from billboards all around me in airports - where I spend a lot of time, by the way.
That is the power of the CCS. The CCS program is a global, trusted certification program built exclusively by and for copywriting professionals. The CCS was created as a continuing education and professional self-improvement program.