Sunday, December 5, 2010. Psychological; it is the process of figuring out why people do and buy what they do. When a company creates their own unique identity around their own brand. Delta Song tried to do this but was unsuccessful at getting consumers to know what their product actually was. Reaching out on a one t o one.

Monday, December 6, 2010. Ad companies try to fit their ad to who they are aiming it at. They will interview that age group to find out. This helps the ad companies give the consumers what they want.

Wednesday, December 8, 2010. This is the psychology behind advertising. This can be done using surveys or focus groups, and helps the company better reach the groups they are directing their advertising towards. This is when companies, usually using a focus group, find words that make people react better to products an.

SHORT REVIEW SESSION FOR OUR TEST FRIDAY DEC. Tuesday, December 7, 2010. Emotional Branding- branding a product based on the emotional tendencies of the buyers and making them feel trusting of the brand. This can be seen in your over dramatic medicine commercials where they show how much this generic medicine will help you in extreme ways making whatever symptom your having cured by the product. Narrowcasting- the one-on-one persuasion done with specific messages being sent.

Thursday, December 9, 2010. Monday, December 6, 2010. A form of marketing which studies three aspects of human psychology. Researchers are able to through MRI images, electroencephalography or sensors to measure brain activity when presented with new stimuli. These measurements try to understand the decisions which.

Tuesday, November 30, 2010.

Saturday, December 18, 2010. Last Post, Have A Happy Holiday! Wow what a semester. I had a great time in class with everyone. Neuromarketing is the idea that consumers are driven by unconscious desires. Changing around words in order to change the meaning or severity of the message.

Tuesday, November 30, 2010.

Tuesday, November 16, 2010. Friday, October 1, 2010. Thursday, September 30, 2010. Rage is one of the basic human functions. Different people show their anger and rage in different ways. In the days of the internet and technology, people are trending more towards the internet to unleash their rage. Apparently met the boy of her.

Tuesday, November 30, 2010. 2 Emotional Branding- advertising that focuses on the way a product makes the consumer feel instead of the image, price and usage. 4 Narrowcasting- the spread of information to a very small target audience and not the general public. Friday, November 12, 2010.