Tuesday, January 8, 2013. More than any other brand I have come across, Rapha. Exemplifies marketing in the experience economy. They understand that the story telling process can be the best way to engage consumers. The production level of their videos is incredible - allowing emotion and experiences to be felt by the viewer, whether its the utter desperation of a long climb or the horrifying thrill of a canyon descent. Sunday, November 11, 2012.

Eat, sleep, run, repeat. Tuesday, September 11, 2012. Few choose to go to what they believe are their absolute limits. Champions are those who break down their mental barriers, push past exhaustion and doubt, and FEARLESSLY give more than their limit to achieve something more. Champions leave with NO REGRETS. I wanted to express a few of my feelings towards running in a concrete statement. So I created this with some editing from my friends. Sunday, September 2, 2012.