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This web page climbing-in-bulgaria.blogspot.com states the following, "Sunday, February 9, 2014." We saw that the webpage said " The Bozhenitsa rocks is one of the most popular sites in Bulgaria." It also said " This place is perfect for rock climbing as well as for beginners and. Its beloved place, not only of the fact that the place is situated near Sofia with highly accessible terrain, but. Also because they offer variety of shapes and forms of different styles for all climbers. The rock is soft sandstone, the only one located near Sofia. The archaeological studies have found that the site has been ." The header had Rock Climbing as the highest ranking optimized keyword. It is followed by Hiking.com, blogspot.com, and blogspot which isn't as ranked as highly as Rock Climbing. The next words climbing-in-bulgaria.blogspot.com used was blogging. Nature was included but will not be viewed by search engines.