Wednesday, December 8, 2010. This is the psychology behind advertising. This can be done using surveys or focus groups, and helps the company better reach the groups they are directing their advertising towards. This is when companies, usually using a focus group, find words that make people react better to products an.

SHORT REVIEW SESSION FOR OUR TEST FRIDAY DEC. Tuesday, December 7, 2010. Emotional Branding- branding a product based on the emotional tendencies of the buyers and making them feel trusting of the brand. This can be seen in your over dramatic medicine commercials where they show how much this generic medicine will help you in extreme ways making whatever symptom your having cured by the product. Narrowcasting- the one-on-one persuasion done with specific messages being sent.

Thursday, December 9, 2010. Monday, December 6, 2010. A form of marketing which studies three aspects of human psychology. Researchers are able to through MRI images, electroencephalography or sensors to measure brain activity when presented with new stimuli. These measurements try to understand the decisions which.

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