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This web page cheap-holiday-decor-store.blogspot.com states the following, "9ft Red Neon Glowing Strobing Electroluminescent Wire El Wire." We saw that the webpage said " 4 Cool to the touch." It also said " 5 Available in many color. 6 Suitable for ornaments and jewelry. 7 Can be cut and spliced. 8 Enables braiding or looping. 9 Water resistant and weather durable. 9ft Neon Red Electroluminescent EL Wire 2. Battery Pack Controller - OffOn Mode. Great for Parties Raves Costumes and Decorations. Requires 3 AAA Batteries not included." The header had Holiday Decor as the highest ranking optimized keyword.