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This web page caroline-media.blogspot.com states the following, "Tuesday, 3 March 2009." We saw that the webpage said " Objective To develop understanding of the new business model used by Radiohead." It also said " How did Radiohead release In Rainbows production, distribution and marketing? In Rainbows is the seventh album by the English alternative rock band Radiohead. It was first released on 10 October 2007 as a digital download, followed by a standard CD release in most countries during the last week of 2007. In early October 2007, a spok."