This is a shooting script we prepared because it helped us to pair each verse of the song with the shots and different scenes we were using. We split it up into sections of the song by time for example 2. 10 minutes tells us that at this point there is specific shots that need to be in that section, this also helped us when syncing the song with the specific lyrics. Monday, 29 March 2010. Here is the final outcome of my advert, i produced this using Photoshop.

It is clear to see from some of the images I have taken that I have researched into some of the poses performed by some of the leading artists in the profession, including Florence herself. This has been used to help me research my artist, and the ideas and conventions shown within the particular genre. It has also helped me in my overall evaluation to compare my work with other artists. Final Cut Pro - has been used to edit all footage,.

The font is very blunt and straight, suggesting that this is a serious album not one to listen to for a laugh but that the songs have a message to give out. The colours of the font are also very clear and stand out from the background very well. It is a very non-fussy album cover. Monday, 29 March 2010.

Both Courtney and I shared the roles of directing and camera work but I did more camera work and Courtney did mor directing. I was filming for all of the shots we used during the beach scene but I found this quite hard as it was very windy and at points i could feel the camera wavering slightly.

Thursday, 25 March 2010. Tuesday, 16 March 2010. I especially think this shot is successful due to the composition. For example, the girl is slightly over to the right of the shot instead of being central and this is visually more pleasing for the viewer. The branches of the tree stretch over two thirds also. I think in videos it is effective if a number of the shots look almost like they could be photographs - like this example shot. To mount the camera we used both handhel.