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The Buying Decision Process by Moses Isaac. Sunday, April 26, 2009. The Buying Decision Process By Moses Isaac. Markets have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions and the steps in the buying process. We can distinguish five roles people play in a buying decision. Buyer - The person who makes the actual purchase.
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