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Thursday, 22 March 2012. 23 The Motives for Takeovers and Mergers and How These Link with Corporate strategy. Diversification- One motive for the takeover is that it allowed Kraft to diversify by accessing new markets and products. The expansion gained from market growth in these emerging markets would mean Kraft would be able to gain market share and rival large competitors such as Mars and PepsiCo. Reduction in competition would lead to increased profits which could fund innovation and further expa.CONTENT
This web page buss4laura.blogspot.com states the following, "23 The Motives for Takeovers and Mergers and How These Link with Corporate strategy." We saw that the webpage said " Diversification- One motive for the takeover is that it allowed Kraft to diversify by accessing new markets and products." It also said " The expansion gained from market growth in these emerging markets would mean Kraft would be able to gain market share and rival large competitors such as Mars and PepsiCo. Reduction in competition would lead to increased profits which could fund innovation and further expa."