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This web page brollyblog.blogspot.com states the following, "All About Umbrellas Art, Literature, Culture, You Cover It." We saw that the webpage said " Wednesday, December 4, 2013." It also said " Isa Genzken The Umbrellas in Service of Art. I dont believe I had heard of Isa Genzken until I read Peter Schjeldahls article . VIEWS FROM THE EDGE An Isa Genzken retrospective. In the New Yorker issue of December 2, 2013, discussing the MOMA retrospective. Thus, I did not know of her artistic involvement with umbrellas until I read Schjeldahls description of her paternal grandfather." The header had brolly blog as the highest ranking optimized keyword. It is followed by umbrella, umbrellas, and brollies which isn't as ranked as highly as brolly blog. The next words brollyblog.blogspot.com used was paraplui.