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All things PR, Marketing and Social Media. On May 8, 2013. Last year, American Express took to Twitter, following successful programs with Facebook and Foursquare, to award discounts for tweets to followers. Cardholders were to go to sync.
com site in all the land! Memoirs of a Plastic Giraffe. I like to stir the pot just enough to keep life interesting while never really getting in trouble or causing problems. However, if one looks a little deeper at the memory, I think one might see other aspects of me; critical thinking and a slight predisposition to challenging authority. Now, one might ask how.
Where a kid can be a kid. Case Study 2 Coke Zero. Their Facial Profiler took advantage of a technologically hungry generation. Everyone is looking for that next cool app that combines oneself and the rest of the virtual world. Coke knew that everyone would be infatuated with the idea of finding their doppelganger in the great unknown that is the Internet, and they had the money to pull it off as well. Case Study 1 Mayo Clinic.
A blog for ADPR4300 and other thoughts. When I saw the Gap Vine account, I immediately understood how Vine is supposed to be used in a business setting and just how effective it can be. The Vine that I particularly liked. Was a video with a shot of each label from their jeans line since 1969. It begins with vintage jeans and continues the show the back pocket and label until the most recent Gap jeans.
Bullying has been a hot topic in recent years. Surprisingly, many of these bullies are female. So how does a brand like Secret deodorant curb these hurtful words while building brand credibility? They create a Facebook campaign called Secret- Mean Stinks. As stated on their Facebook page, What kind of Mean? Their social strategy was to increase engagement with their audience.
Lots of organizations use social media to strengthen their brand. But these organizations must be careful, for social media can be as harmful as it is valuable. Many implement social media policies. To be completely honest, do I think organizations need to implement social media policies? Mercedes sor.