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This web page brewbacker.blogspot.com states the following, "Wednesday, May 4, 2011." We saw that the webpage said " Ballast Point Big Eye IPA." It also said " Brewed by Ballast Point Brewing Company. Brewery Location San Diego, CA. Upon pouring, a very rich, copper color was revealed. There was a fairly large head, and some seriously sticky lacing that hung around until my glass was empty. There was also a bit of malt that was able to shine through as well, leaving me pretty excited to taste what I imagined to be a pretty well balanced brew. Lets be straight here I need to stop purchasing beer from r." The header had microbrew reviews as the highest ranking optimized keyword. It is followed by craft beer reviews, brewery reviews, and homebrewing advice which isn't as ranked as highly as microbrew reviews. The next words brewbacker.blogspot.com used was beer reviews. home beer making was included but will not be viewed by search engines.