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Think Act BeyondDESCRIPTION
Think and Act Beyond. Wednesday, October 3, 2007. Branding Aquí y Ahora - Ponencia Wally Olins. Interbrands Brand Equity Model. Leadership. A brand that leads its market sector is more stable and powerful than other market entrants. This criterion reflects economies of scale for the first-place brand in communication and distribution, as well as the problems also-rans have in maintaining distribution and avoiding price erosion. Support. Brands that have received consistent investment and focused sup.CONTENT
This web page brandnbranding.blogspot.com states the following, "Wednesday, October 3, 2007." We saw that the webpage said " Branding Aquí y Ahora - Ponencia Wally Olins." It also said " A brand that leads its market sector is more stable and powerful than other market entrants. This criterion reflects economies of scale for the first-place brand in communication and distribution, as well as the problems also-rans have in maintaining distribution and avoiding price erosion. Brands that have received consistent investment and focused sup."