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This web page bportend.blogspot.com states the following, "When you need cash quickly you want to work with a service that is reliable and experienced in the payday loan industry - iCashLoans is both." We saw that the webpage said " We pride ourselves on connecting our customers with the best payday lenders to meet their needs." It also said " Why waste time visiting dozens of websites trying to figure out which lender will serve you best? ICashLoans is the only site that you need to visit when youre looking for a fast, secure payday loan. We Search 100 Lenders Money in Your Account Next Day." The header had payday loans online as the highest ranking optimized keyword. It is followed by online payday loans, no credit check loans, and bad credit loans which isn't as ranked as highly as payday loans online. The next words bportend.blogspot.com used was short term loans. cash advance online was included but will not be viewed by search engines.