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This web page boycottnhlallstar.blogspot.com states the following, "Invite Your Friends to Join the Boycott." We saw that the webpage said " Friday, January 23, 2009." It also said " The NHL Wants to Suspend Players Who Skip the All-Star Game. In a desperate attempt to make the NHL All-Star Game legitimate after doing so much that has made it a joke the NHL has decided that it will enforce an understanding that all players who decline to show after being named to the All-Star teams must miss at least one game before or one game after the All-Star weekend." The header had NHL All-Star Game as the highest ranking optimized keyword. It is followed by Boycott, Voting, and All-Star Voting which isn't as ranked as highly as NHL All-Star Game. The next words boycottnhlallstar.blogspot.com used was NHL. Hockey was included but will not be viewed by search engines.