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This web page booksmithfalmouth.blogspot.com states the following, "Booksmith is an independent bookseller located in the Falmouth Plaza on Rt 28 and Davis Straits, in Falmouth, Massachusetts." We saw that the webpage said " We carry the newest hardcover and softcover fiction and non-fiction titles, books on CD and magazines." It also said " Sunday, May 11, 2008. A quick thought for Fathers Day. If you are unsure about the perfect book, we always have. Saturday, May 17, at 1130. Authors Steve Elman and Alan Tolz will join us to sign copies of their book. For a discussion of his book." The header had books as the highest ranking optimized keyword. It is followed by bookstore, bookseller, and Falmouth which isn't as ranked as highly as books. The next words booksmithfalmouth.blogspot.com used was Massachusetts.