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This web page booksfirstchapter.blogspot.com states the following, "Check the Best Seller List of Books." We saw that the webpage said " Search inside the book excerpts." It also said " Justin Cronin - The Passage. Justin Cronin - The Passage. He was met in the parking lot by a civilian, a compact man dressed in jeans and a khaki shirt rolled at the sleeves, a pair of old-fashioned aviators perched on his wide, faintly bulbous nose." The header had books as the highest ranking optimized keyword. It is followed by first chapter, chapter one, and excerpt from book which isn't as ranked as highly as books. The next words booksfirstchapter.blogspot.com used was sample chapter.