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This web page bnamericas.blogspot.com states the following, "Friday, December 19, 2008." We saw that the webpage said " Telecommunications - Regional - MMA 2009 not the year for mobile marketing." It also said " Mobile marketing is unlikely to really take off in Latin America in 2009, but the market will mature considerably, Terence Reis, Mobile Marketing Association managing director for Latin America, told BNamericas. According to Reis, Brazil has been the earliest adopter of mobile marketing strategies. In 2008, expenditure on mobile advertising in the country is expect."