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This web page blogcrest.blogspot.com states the following, "All About Blog Blogger and Adsense." We saw that the webpage said " How to Shape Your Blogs Brand." It also said " In this post we continue to look at tips for established blogs wanting to step up to the next level this is the 6th tip in this series by taking a look at how to shape the brand your blog. Two Observations about Branding a Blog. By no means do I see myself as a branding expert Id love to hear from some of our marketing gurus in comments below but I do observe two things about a blogs brand. 2 You can Shape Your Brand."