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This web page bigdata-tutorials.blogspot.com states the following, "What is Big Data? Big Data is a term coined to represent the collection of data assets so huge such that traditional methods for storage and data analysis would fall short of handling it effectively." We saw that the webpage said " The key challenges or characteristics which differentiates Big Data from regular data sets are termed as 3 Vs." It also said " Lets understand each of these in a more detailed level. The speed at which data is made available is the need of our latest business models which would need real time data to plan their customer in." The header had Big Data as the highest ranking optimized keyword.