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This web page bedapper.blogspot.com states the following, "Tuesday, October 4, 2011." We saw that the webpage said " How to Dress Business Casual The New Dress Code." It also said " One of my good friends sent me this question yesterday I have a meeting this Thursday, and the dress is business casual. This event, however, is usually exclusive to MBA students. In other words, a professor vouched for me, a brilliant undergrad, and I dont want my professor to regret the decision. How do I optimize my first-impression potential? Be judging you by the clothes you wear, whether you or even they know it." The header had mens suits as the highest ranking optimized keyword. It is followed by mens ties, mens fashion, and fashion advice which isn't as ranked as highly as mens suits. The next words bedapper.blogspot.com used was mens style. mens style advice was included but will not be viewed by search engines.