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This web page bear-raid.blogspot.com states the following, "A blog devoted to Cal-Berkeleys Bear-Raid Offense under Head Coach Sonny Dykes." We saw that the webpage said " Small Luxury Hotels of The World." It also said " Sunday, April 14, 2013. Cal Bears Bear-Raid Offense Innovative Vertical Set Blocking. The Cal Bears Offense employs a blocking technique called Vertical Set Blocking. Thanks to Chris Brown of the blog Smart Football. In theory, the defensive line person has less, not more, leverage by the time they reach the offensive line blocker - thus, proponents of the VSPP arg." The header had kewords as the highest ranking optimized keyword. It is followed by separated, by, and commas which isn't as ranked as highly as kewords.