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This web page awrm.blogspot.com states the following, "The blog for the aspiring modern Gentleman." We saw that the webpage said " Tuesday, 21 December 2010." It also said " A gentleman is one who puts more into the world than he takes out. How does contemporary society judge a man? Is it by his deeds, or his words? Do we judge him by the company he keeps? Perhaps the measure of a man is his honour? Fifty pounds and his trousers. What is the Gentleman? What is it that sets him apart from his peers? And why, I hear you ask, should we hold him as our ideal? Never forget as the Gentl." The header had Gentleman as the highest ranking optimized keyword. It is followed by chivalry, gentleman, and advice which isn't as ranked as highly as Gentleman. The next words awrm.blogspot.com used was man. courtesy was included but will not be viewed by search engines.