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This web page avatar-jamescameron.blogspot.com states the following, "Release on 17 Dec 2009." We saw that the webpage said " Story and Background Avatar by James Cameron." It also said " We begin on planet Earth a hundred years hence, and its pretty depressing. The planets ecosystem has been so exploited by humankind that it can barely even shelter us any longer. Stripmining, air pollution, and every other form of exploitation and abuse have lead to mankind living in a tired world. Jake also meets Grace Augustine, who is both an Avatar and the c." The header had James Cameron as the highest ranking optimized keyword. It is followed by Avatar, Titanic, and Movie which isn't as ranked as highly as James Cameron.