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This web page arshad-umar.blogspot.com states the following, "This blog is all about microcontrollers, programming and all kinds of embedded systems that I am interested in." We saw that the webpage said " Texas Instruments - Launchpad The new approach to innovative developement in microcontrollers." It also said " Texas Instruments has been working in manufacturing of discrete electronics since a very long time. It manufactures almost all electronic components from comparators to microcontrollers. Initially an MSP-430 based development board was launched which was priced at 2. 99! These ultra low power LaunchP." The header had projects as the highest ranking optimized keyword. It is followed by microcontrollers, GSM, and SMS which isn't as ranked as highly as projects. The next words arshad-umar.blogspot.com used was security. avr was included but will not be viewed by search engines.