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This web page all-about-doomsday.blogspot.com states the following, "How Earth Could End? December 21 2012 Doomsday predictions and prophecies." We saw that the webpage said " Death will lie his icy hand on every one of us on or before December 21,2012! Subscribe and get updates directly to your inbox." It also said " Will the world really end on December 21,2012? It is the dooms day that is foretold in the Mayan Calendar, the Chinese Oracle I Ching and even an intenet based prophetic software program, 2012. The date that is prophesized as the end of the world. There are many reasons why we should believe." The header had 2012 dooms day as the highest ranking optimized keyword. It is followed by end of the world, 2012 predictions and prophecies, and Mayan calendar which isn't as ranked as highly as 2012 dooms day. The next words all-about-doomsday.blogspot.com used was Chinese I ching. Book of revelation was included but will not be viewed by search engines.