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This web page aliceinwonderlandjewellery.blogspot.com states the following, "A collection of handmade Alice in Wonderland jewellery designs by Cherished Trinkets." We saw that the webpage said " Featuring all your favourite characters such as Alice, The Mad Hatter, The White Rabbit, The Queen of Hearts and many more." It also said " Thursday, 28 April 2011. Little teapot vintage style lockett. Necklace measures approx 18 inches. As always you can find more of my handmade Alice in Wonderland jewellery in my Cherished Trinkets jewellery collection." The header had alice in wonderland jewellery as the highest ranking optimized keyword. It is followed by alice in wonderland, vintage jewellery, and cherished trinkets which isn't as ranked as highly as alice in wonderland jewellery. The next words aliceinwonderlandjewellery.blogspot.com used was janine byrom. the mad hatter was included but will not be viewed by search engines.