Who Are The Ad Wizards Who Came Up With THAT One? Taking bad ads to task since 2007. Thursday, February 26, 2015. Quivering referenced an old saying from David Ogilvy about avoiding the use of negatives in ads.

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Del manifiesto inaugural de Ello. No será que no avisamos. Lamento si el titular les parece un poco excesivamente contundente y hasta grosero, pero cuando reescribes un titular cinco veces y te sigue pareciendo el mejor el primero que escribiste de manera improvisada, es hora de dejar de intentar reformularlo y al que no le guste, que no mire.

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