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As a part of the Department of Communication. The paper by Marlene Schloffer and Jörg Matthes. Usefulness of Online Consumer Reviews of Experience and Search Goods received the Best Research Paper Award of the year 2014! The award is granted by the journal Werbeforschung and Praxis. Zeitschrift für Kommunikation und Markenführung. Jointly published by the German and Austrian Advertising Academies. By Audun Beyer and Jörg Matthes.

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