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This web page aburninglog.blogspot.com states the following, "Filling the Burning Man community and the internet at large with MOOP since 2010." We saw that the webpage said " Saturday, August 6, 2011." It also said " Yeah, its been a while. I was sitting at a meeting in the offices of The Black Rock Beacon. During last years burn when one of the staff members mentioned the Black Rock Airport. A few years prior, he had managed to talk one of the pilots into taking him on a ride over the festival grounds. He agreed to take me on a flight in exchange for a photo." The header had Burning Man as the highest ranking optimized keyword. It is followed by Black Rock City, Gerlach, and Nevada which isn't as ranked as highly as Burning Man. The next words aburninglog.blogspot.com used was Empire. radical self reliance was included but will not be viewed by search engines.